Cloud Rendering

Cloud Rendering

Delivering Next-Level 3D & AR Experiences to Mobile and Desktop with Immersive Stream for XR

The demand for immersive experiences across automotive, luxury, tourism, and other marketing industries is growing exponentially. We’ve harnessed the power of cloud rendering technologies, particularly Google Cloud’s Immersive Stream for XR, to bring high-quality 3D and augmented reality (AR) content directly to mobile devices. This has transformed the way users interact with brands and products, offering unprecedented levels of realism and user engagement.

What is Immersive Stream for XR?

Immersive Stream for XR is a cloud-based service that offloads the heavy lifting of rendering complex 3D and AR scenes. Instead of relying on the limited processing power of a user’s mobile device, the visuals are generated in the cloud using powerful GPUs and then streamed in real-time. This means:

No app downloads: Users can instantly access immersive experiences through a web browser or QR code.

Photorealistic visuals: The cloud’s rendering capabilities enable stunning graphics and lifelike details.

Interactive experiences: Users can navigate 3D spaces, manipulate objects, and explore in real-time.

Broad device compatibility: Experiences can be enjoyed on a wide range of smartphones and tablets.

How We’ve Leveraged Immersive Stream for XR

We’ve integrated Immersive Stream for XR into several innovative projects, pushing the boundaries of mobile 3D and AR experiences:

Volkswagen ID.Buzz:

We created an interactive 3D configurator that allowed users to customize the ID.Buzz in intricate detail, exploring its features and design both inside and out. Potential buyers could visualize their dream car before it even hit the showroom floor.

Dacia Duster:

We developed an AR experience that let users “place” a virtual Duster in their driveway or garage, getting a sense of its size and how it would look in their real-world environment. This enhanced their understanding of the car’s dimensions and visual appeal.

Renault R5:

For the relaunch of this iconic model, we designed an interactive journey through the R5’s history. Users could explore the car’s evolution over time, examining different models in 3D and learning about its cultural impact.

The impact

Boost engagement: Immersive experiences capture attention and hold interest far more effectively than traditional 2D content.

Drive conversions: Allowing users to interact with products in a virtual setting increases their likelihood of making a purchase.

Enhance brand perception: Delivering cutting-edge experiences positions brands as innovative and forward-thinking.

Looking Ahead

The potential of cloud rendering and Immersive Stream for XR is vast. As mobile devices become more powerful and 5G networks expand, we envision a future where immersive experiences are seamlessly integrated into everyday life. From virtual showrooms to augmented city tours to interactive educational content, the possibilities are endless.